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BUSINESS SECTOR

HOSPITALITY & FOOD

DATE

APRIL 2018

Bière La THArée

The non-profit association Belgapubs campaigns to give the self-employed and small businesses access to marketing solutions within their budget.

PRODUCTS USED

Project overview

(inherited from another agency)

Challenge

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Solution

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My role in this project

Job title: Director

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My responsibilities

Business type

B2B: Business to Business

Design Strategy

Executive Intent

Target Audience

Director or communications staff of an organization with limited resources, people needing to contract advertising work.

Gender: Male, Female, Transgender

Profession: Working

Age group: 18+

City: Start with

General Tasks

Technology Constraints

Cross Channels

Marketing/Branding Goals

Critical Success Factor

Major Competitors

Who were our clients?

Problem statement

Duration

Tools used

Problem from ... (Based on user interview)

Detailed user journey and wireframing

Problem I have solved

As a ...

Post-mortem problem

Design Solution

The results

Zero to €10K+ ARR

1185% increase in revenue between the first and second year through the use of the Lakasa franchise.

2X members

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Acquired by Videns

Helped grow a business that was acquired in June 2018 by Videns SPRL.

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