Naturhome

Context

Naturhome builds high-end timber-frame houses across Belgium and Luxembourg, with more than fifty years of craft. In 2022 the company rebuilt its website on WordPress for speed and visibility.

What I did

While on staff at eTeamsys, I led the build of the new site:

• WordPress setup.
• A bespoke theme architected to stay editable by non-developers through Advanced Custom Fields.
• Faithful integration of Pierre-Yves Hubert's Adobe XD design.
• Writing the site's pages.

Impact

A faster, better-structured site, and above all an autonomous one: the Naturhome team updates its content with no developer in the loop. That foundation supported eTeamsys's digital strategy, which doubled the number of keywords ranking in Google's top 3.